Web DEsign FAQs


Advertising FAQs

Web Design FAQs

What is the website design process?

Learn more with 10 easy steps:

Site design process – in 10 easy steps

Step 1: We receive the website order/contract.

Step 2: Our content collector will phone you for an interview. During the interview process we collect all the information that we can about your business, including your domain information, what the business is about, key features or unique to industry info, the products or services you offer, logo information, design preferences as to color palette and logo and example site you may like to pattern your new site after. Please be advised that your cooperation and participation in your website project is critical. You must communicate and engage with us in order for your website project to be successful.
*a note about domains* what we need from you –
If you already own your domain, where it is registered? We will need access because we need to change the nameservers once the site is approved to go live.
If you do not have a domain name, what domain do you want – according to availability
If you already own your own domain, you may choose to transfer your domain to InfoTel Multimedia. The benefits of transferring your domain name to us include annual renewals, and required DNS updates.

Step 3: This information is collected on our website planner (form) which is then sent back to you by email for you to make additions or revisions. Failure to engage at this point may result in the delay in the design and launch of your website. Please be advised your payments start as per the details on your signed contract and we want you to have your website ready for preview by the time of your first payment.

Step 4: We create/organize the existing content and send it to you by email in a word document for you to revise or make edits. Please check your emails regularly. Google typically recommends 250 to 300 words of content per page to be able to crawl through for search engine optimization, so we work within those guidelines. We will work with you until you are happy with your content. Please note that you have 7 days to make necessary content revisions, at which time we move forward to ensure you have a product for review, by the time of your first payment.

Step 5: Photographs and your logo or other graphic art you want on your website are a part of the content collection and should be sent in by the above deadline. You have the option of using high quality stock images for no extra charge. If you supply your own product photographs, please make sure they are high quality .jpg, typically at least 1500 x 1000-pixel size and 100 resolution. We offer professional photography and graphic art services. Please phone us or ask your rep if you need more information.

Step 6: Once we have all your content collected, we move forward by sending the project to one of our talented website designers. At this time, the design process takes up to four weeks to complete.

Step 7: Your new website is now ready for preview. We will email you the link to your site. We welcome your feedback and will make the necessary changes to the content or images. To ensure nothing is missed, please communicate your revisions by email in clear point form. Once you are happy with the website, we can launch your new site! Over the next few weeks, the site will be ‘found’ by Google, so there may be a delay from your launch date until you see your site in search engine results.

Step 8: Please note that even after your website goes live, we are still able to make changes to content. Depending on the website package that was purchased, you are entitled to free hours of tech support as we continue to welcome your communication.

Step 9: Once live, we check to ensure your email is working properly through the email links and/or contact form on your site. It is highly recommended you work through your site, checking all the internal links and your contact form for functionality. We are very excited to offer new email services, including Gmail apps, and Microsoft products. Please ask your rep for more information or give us a call. We would love to talk with you to define your email strategy.

Step 10: Enjoy your new website!

Congratulations on bringing your vision to life.

When will I be billed for my website?

Billing starts at the start date agreed to on your contract. The clock does start ticking when the development process begins. We try very hard to make that process as painless and as quick as possible. We guarantee to have a site delivered for preview to so you can give us either your approval or your revisions within 4 weeks of you providing us with all of your content (text, pictures etc).

What can I do to help with the development of my site?

Get us all of your content as soon as possible. As soon as the content is received we can get to work. That might include pictures, text or testimonials from past customers. Have a job application in PDF format that site visitors will need to download? We’ll need that too.

If you choose to have one of our awesome content writers create your text for you, we will need you to approve it before we can put it online.

When we finally do send you a preview of your new website, the faster you can put together your tweaks and changes the sooner we can make those changes and put your website live to the world!

What's included in technical assistance?

Any and all updates of images, text or layout on your site. Email settings help etc. Please note that all technical assistance is billed in 1/4-hour increments so try to make a list of everything you can think of that you need changed and email us the list – that way you will get the most bang for your buck.

Why does iNFOTEL prefer to build websites based on WordPress?

The short answer is that WordPress is proven as a terrific platform for websites of all shapes and sizes. WordPress accounts for 35% of all websites on the internet – That’s 455 million websites worldwide.

Can I update my site myself?

Depending on the website package you’ve chosen, you get a specified number of support hours per year included (starting at 2 hours per year for free). You can use those support hours for updates to text, phone numbers or pictures ads well as general and email support. We will complete your changes very quickly. Support hours are deducted in 15 minute increments so try to make a list of everything you can think of that you want changed and email us the list – that way you will get the most bang for your buck. If you have a high volume of changes, please contact us to discuss how we can best support you.

Can I upgrade my plan?

Sure thing. Just give your rep a shout or call us at 1(800) 599-5399

Will I come up first in Google Search?

We can’t guarantee Google search placement. We can however help you get your ranking higher via the included search engine optimization we complete on every site we produce. You can talk to our search engine management (SEM) team to take things to the next level.

What's the difference between web hosting and domain name?

It is very common to get confused between a domain and web hosting, but it is important to be crystal clear on the differences between the two before you move on to your first website.

To simplify: A domain name, is like the address of your home; web hosting on the other hand, is the space of your house where you place your furniture.

Instead of a street name and area code a set of words and/or numbers are used for the website’s address – this is the domain name. For the web hosting – a computer hard disk and computer memory are used instead of wood and steel for storing and processing data files.

What’s a Registrar?

A domain name registrar is an organization or commercial entity that manages the reservation of Internet domain names. They charge a fee to keep all of the internet’s domains in order.

What’s DNS?

Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses.

What’s a DNS Host?

Once you’ve purchased your domain name (from a Registrar), you have to tell it which domain name servers will be authoritative for that domain. A DNS hosting provider hosts these servers, which authoritatively respond for your domain. Sometimes domain registrars also offer DNS hosting, however the two services should never be confused.

Should I register my domain myself or leave that to iNFOTEL?

If you let us register your domain for you, you’ll have one less thing to worry about. We’ll always make sure that your domain is renewed on time. Forgetting to renew your domain is easier to do than you might think. There was afterall, that one time that even Google forgot.

What can I do myself to improve my Google Ranking?

First and formost, register your business on Google Business. Click here for step by step instructions as to how you can do that.

What else can I do to increase the number of customers visiting my new website?

Now that your business is registered and showing up in the Google Business Search results (see the question right above this one if you’re not sure what that means or how to do that.) have your happy customers write a review of your business there. Reviews are super important for giving your business credibility, both in the eyes of your customers and with google search results. Also be sure to add your website here as well. See the image below for more info.

google biz reviews

If you don’t see a result simillar to this when you search directly for your business you might still have to register your business on Google Business. Click here for step by step instructions as to how you can do that.


Couldn't I just manage my own SEM campaign?

Sure you could. SEM however is for most people a painstaking and arduous task. We have people who like doing that sort of thing. Get them working for you.

Can you run SEM on a website built by someone other than iNFOTEL MULTIMEDIA?

Yes. SEM however is most effective when the website has been optimized for search engines (SEO). SEO gets done on every website we create. We can check your site for you and let you know if it needs optimization. Websites built by someone other than iNFOTEL MULTIMEDIA can be analyzed. If our SEO specialists determine that they can optimize your website with confidence, SEO can proceed.

Who writes the ads?

You will have as much input as you’d like and get final aproval on all ads. Once the campaign is underway we will be constantly tweaking your ads to optimize your results for every dollar spent.

Do I get access to the analytics?

We’ll send you monthly reports.

Can I do a week long campaign?

SEM campaigns should run for 3 months or more. It takes a week or two to fine-tune the campaign to deliver the right ads to the right customers at the right time. After that, just sit back and relax! We manage the ongoing optimization for you to get even better results. We will manage the ongoing optimization for you to get even better results.

Can I take over my campaign?

If you wanted to continue your campaign at the end of the contract we can simply transfer it over to your own Google account.

Can I see some numbers?

Absolutely. We’ll put our SEM numbers up against anyone in the industry. You can download an actual report (with the specific company name removed for their privacy) directly from here: SEM-Sample-Report.pdf

How much should I be spending on SEM?

There is no simple answer to that question. It will depend on your business type and the amount of competition in the area you are operating your business. More competition means you’ll have to fight harder to come out on top of your competitors. Generally, the way Google ads work is that your chosen keyword (plumber, dentist, baker etc.) are up for auction to all those who are paying for google ads in the same geographical area as you. You can choose how much you’re willing to pay whenever a customer searches for that keyword and clicks your ad. This is your keyword’s maximum cost-per-click, or max CPC, bid amount. As long as your settings are set to pay more than your competition you will come out on top.

The real trick is figuring out how much a certain keyword is worth in your area, finding out what your competition is willing to pay and then beating their bid. Then you need to try to understand how many potential customers are actually looking for the product or service you are providing and hit them with just enough ads to scoop them all up. If you offer to pay too much as a max CPC then your campaign will run out of funds before the month is over leaving potential customers on the table.

If this all sounds tricky, it is. It’s about balance and testing – and then testing and tweaking some more. Our SEM pros monitor your campaign carefully and we send you monthly reports with detailed metrics showing how you are performing.

So, how much should you be spending? The answer to that can only be given after testing your market. Generally, starting low and increasing the budget until the sweet spot is found between cost, market saturation and your business’s capacity.

Advertising FAQs

Why should I brand my business?

Branding creates recognition and loyalty. Branding projects the image (persona) of your business. Branding implies your business is established and reliable. Branding implies quality. Branding joins all your products under one recognizable brand.

Where on iNFOnews.ca will my ads display?

LB1 – Positioned at the top of every infonews.ca page.

TB – Positioned to the right of the LB1 on every infonews.ca page.

MR1 – Positioned at the top and bottom of the homepage and at the bottom of every news story.

HMR1 – Displays on the homepage and on every news story page.

LB2 – Displays on the homepage and at the top of every news story.

MR3 – Displays on the homepage and at the top-right of every news story.

MR2 – Displays on the homepage and at the bottom of every news story.

HMR2 – Displays on the homepage and to the right of every news story.


See the image below for a better idea.

ads display

How many responses will I get from my Ad?

While we can’t predict how many people will actually click on your ad we do have a good idea how many will see it. iNFOnews.ca averages over 1.2 million unique visitors every month.

What is Sponsored Content?

Otherwise known as Native Advertising, Sponsored Content and Business Spotlights are articles written by iNFOTEL MULTIMEDIA staff on behalf of an advertiser and posted for several weeks on the iNFOnews.ca website. Sponsored content articles focus in on a trending topic related to the advertiser’s industry, and are designed to provide helpful information. A Business Spotlight article also focuses on a trending topic but mentions specific services and unique advantages of hiring/shopping with the advertiser. Sponsored Content and Business Spotlights include a mandatory disclaimer stating that the article was created on behalf of an advertiser or sponsor.

Sponsored Content Example

Sponsored Content is an article of general interest sponsored by a related business type.

sponsored content example


Both articles are promoted through an ad placed mid-story in every news article produced by iNFOnews. This ad links to the sponsored article.


My ad isn't getting responses I'd hoped for. Can I change it up?

Yes, if you purchased 13 or more weeks worth of ads you get one free change – Our graphics professionals will work with you to figure out a new plan of attack. If you have booked less than 13 weeks an ad changed mid campaign will cost $75. Alternately, if you create your own ad/artwork, there will be no charge.

Do you supply the ad graphics?

Yes, our graphics department will create your ad for you based on your specifications.

How do I rebook my ad?

Talk to your rep. They’ll be more than happy to take care of that for you. Or just call 1(800) 599-5399

Can I create my own ad?

Absolutely. Just be sure that the final ad is delivered with the proper sizing and you’re good to go.

Is there a file size limit for ads?

Yes, the maximum height and width pixel dimensions as well as max kB size are listed in the ad legend below. Click the image to open in new tab and view in fullpage.

Mobile Ad Size: 320 x 100px – max file size 150kb

Still need help?

Have a question that’s not answered here? Just email our fantastic customer support team here: webdept@infotel.ca