Maximize the Impact of your Online Advertising
Are you looking for a Google Ads specialist? We’re experts at creating, managing and optimizing Google Ads campaigns that get results. Our team will make sure your ads are seen by the right people, in the right places, and at the right time.
SEM (search engine marketing) is an internet marketing strategy where purchased ads boost your company’s visibility in online search results. We help you strategically advertise on Google and YouTube. SEM allows you to roast the competition and gain profits along the way.
What is Search Engine Marketing
Search engine marketing is the umbrella term for both paid advertising and website design that will result in your company’s ads or your website appearing higher in search results. Our team will manage Pay-Per-Click advertising campaigns – including building a long-term strategy, launch, ongoing weekly management, and monthly reports on your ad performance. Count on us for:
- Keyword research to find the best advertising opportunities
- Create the campaign and ad groups
- Managing bidding strategies
- Writing and testing new ads
- Pay-per-click (PPC) advertising
- Youtube Advertising
- Making adjustments to increase your account’s results
With our help, you can get the most from your ad budget. Contact us today to learn more about how we can help you boost your visibility in Google searches.
Consumers can find your business
You can have the most fantastic business on the planet, but if consumers don’t know you exist, or can’t find you, your business is dead in the water. One of the principal ways consumers find products and services, is through online search engines. Place your online ad budget with us, and your business will be found by more consumers throughout the entire Thompson-Okanagan region and beyond.
Online ads are cost effective
Online ads cost less than traditional advertising. Small businesses with limited resources can benefit by reaching millions of internet users. Entrepreneurs can now advertise to a broader audience. SEM, combined with other forms of advertising such as the iNFOnews website www.iNFOnews.ca, radio, and public display advertising, completes your branding strategy.
S.E.M Plans and Pricing
We have the perfect SEM plan for your business and budget. Don’t worry about the logistics, because we have SEM specialists on staff that set up, manage, read and report the analytics back to you.
Basic
- 1 Product Promotion
- Weekly monitoring
- Monthly fine tuning
Bronze
- 2-3 Product Promotions
- Weekly monitoring
- Monthly fine tuning
Silver
- 3-4 Product Promotions
- Daily monitoring
- Weekly fine tuning
Gold
- 4-5 Product Promotions
- Daily monitoring
- Weekly fine tuning
Understanding SEM
The quick version for busy sales people.
iNFOTEL MULTIMEDIA helps businesses with their Search Engine Marketing (SEM) campaigns. We take what can be a very complex process of placing ads that appear on Google, Bing or other search engines, for a business owner and manage this for you.
The 3 main videos below are intended to give you a bare-bones overview of the main points of how Google Ad Words works. We hope this will help you understand this powerful marketing tool. Chat with us for more information!
And now in a little bit more detail …
Next, familiarize yourself with the terminology that is commonly used when setting up a SEM campaign.
And finally – three ways SEM can help you increase traffic to your website and ultimately, increase your profits!
And Now in a Little Bit More Detail below…
The Genius Of Google Adwords.
In just 9 minutes and 11 seconds you can have an understanding of the genius behind Google’s adword system. You’ll see how the bid and the quality score work together to determine the ad’s final placement. You might be surprised to find that the highest bid doesn’t guarantee the highest ad placement result.
What is the Google Display Network?
Google ads don’t just run in their search results. The Google Display Network allows clients to connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.
Why are Keywords So Important?
Keywords are words or phrases that are used to match ads with the terms people are searching for.
Selecting high quality, relevant keywords for an advertising campaign can help you reach the customers you want, when you want.
Which Campaign Type is Right For My Client?
Advertising with AdWords starts with creating a campaign. The type of campaign should be based on your client’s advertising goals.
Give us a call to learn more about how SEM advertising can work for you.
People are searching for you right now
Create a SEM campaign that brings customers to your door
Other Area we serve SEM Services: Kamloops, Vernon, Kelowna, Penticton.