Search Engine Marketing

Search Engine Marketing That Brings Customers to You

Work with us to build online ad campaigns that help your business stand out


What is Search Engine Marketing

Search engine marketing is the umbrella term for both paid advertising and website design that will result in a website appearing higher in search results, when a consumer searches online. iNFOTEL MULTIMEDIA can provide you with expertise to build an online SEM strategy that may include any of the following areas of investment:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media management (connect your social media pages to your website)
  • Content Marketing
  • Blogs (keyword-rich copywriting)
  • Video/Youtube Marketing
  • Google My Business
What is SEM?
Maximize the Impact of your Online Advertising

Maximize the Impact of your Online Advertising

SEM (search engine marketing) is an internet marketing strategy where purchased ads boost your company’s visibility in online search results. We help you purchase advertising space from Google or Bing. With us, nothing goes online until you approve the final design. SEM allows you to roast the competition and gain profits along the way.

Consumers can find your business

You can have the most fantastic business on the planet, but if consumers don’t know you exist, or can’t find you, your business is dead in the water. One of the principal ways consumers find products and services, is through online search engines. Place your online ad budget with us, and your business will be found by more consumers throughout the entire Thompson-Okanagan region and beyond.

Consumers can find your business
Online ads are cost effective

Online ads are cost effective

Online ads cost less than traditional advertising. Small businesses with limited resources can benefit by reaching millions of internet users. Entrepreneurs can now advertise to a broader audience. SEM, combined with other forms of advertising such as the iNFOnews website, radio, and public display advertising, completes your branding strategy.

S.E.M Plans and Pricing

We have the perfect SEM plan for your business and budget. Don’t worry about the logistics, because we have SEM specialists on staff that set up, manage, read and report the analytics back to you.

Understanding SEM

The quick version for busy sales people.

iNFOTEL MULTIMEDIA helps businesses with their Search Engine Marketing (SEM) campaigns. We take what can be a very complex process of placing ads that appear on Google, Bing or other search engines, for a business owner and manage this for you.

The 3 main videos below are intended to give you a bare-bones overview of the main points of how Google Ad Words works. We hope this will help you understand this powerful marketing tool. Chat with us for more information!

And now in a little bit more detail …

Next, familiarize yourself with the terminology that is commonly used when setting up a SEM campaign.

And finally – three ways SEM can help you increase traffic to your website and ultimately, increase your profits!

And Now in a Little Bit More Detail below…

The Genius Of Google Adwords.

In just 9 minutes and 11 seconds you can have an understanding of the genius behind Google’s adword system. You’ll see how the bid and the quality score work together to determine the ad’s final placement. You might be surprised to find that the highest bid doesn’t guarantee the highest ad placement result.

What is the Google Display Network?

Google ads don’t just run in their search results. The Google Display Network allows clients to connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.

Why are Keywords So Important?

Keywords are words or phrases that are used to match ads with the terms people are searching for.

Selecting high quality, relevant keywords for an advertising campaign can help you reach the customers you want, when you want.

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Which Campaign Type is Right For My Client?

Advertising with AdWords starts with creating a campaign. The type of campaign should be based on your client’s advertising goals.

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Give us a call to learn more about how SEM advertising can work for you.

People are searching for you right now

Create a SEM campaign that brings customers to your door