Bidding Strategies for Google Ad Words The beauty of a manual bidding strategy within Google Ad Words is the control you are given over where your budget goes- down to the keyword. That’s why Infotel Multimedia strongly prefers to use a manual bidding strategy,...
Google Ad Words on a Budget Can it be done? We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you’re unclear of what the ROAS will actually be. Why Can...
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool “Search Term Query Report” in last months blog posts? If you haven’t read it, you really should – if you want to make the best money out of your...
PPC Fraud: What It Is, And How It’s Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it’s a big rise. PPC...
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn’t go over is...
