We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Do you feel like your business’s online presence is lacking? If so, you’re not alone. Many businesses struggle to make the most of their Google My Business Page (GMBP) and are missing out on a great opportunity to connect with potential customers. In this article,...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Bloggers often wonder how they can turn their words into cash. If you have a knack for writing and own a blog or website, there are a few methods you can try to start generating an income. By Incorporating Advertisements Affiliate Marketing Links Brand Partnerships...
We offer two options for native advertising; business spotlights and sponsored content.Native advertising is a type of digital marketing that has become increasingly popular in recent years. Unlike traditional forms of advertising, native advertising doesn't involve...
If you have spent any significant time online, you are no stranger to a variety of scams or suspicious activity that can be found across the world wide web. Whether it is a clickbait tile driving you to websites designed to collect your information, free downloads...
Are you starting up a new business or expanding into new products or services? Writing a business plan is the first step. It’s where you can present your idea to the bank or a potential business partner. A well-thought-out business plan is as clear as a road map....
Custom websites create a personalized experience for your audience. Customization sets you apart from your competitors and makes you look unique, which means your online persona is honest and professional. You can choose your own set of branding colours, fonts and...
Throughout the pandemic, consumers embraced online shopping as never before, creating an uptick in the opening of new online stores, and this trend has continued to advance rapidly.
You have spent time cultivating the perfect ad for Facebook – you have dialed in your audience, set up the ideal budget, and you have created fabulous brand-specific artwork – now it is time to launch your ad! Excitement runs through your fingers as you press...
When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...