Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
Don’t Go Dark: Why Your Google Ads Are Crucial in an Economic Downturn
In uncertain economic times, the first instinct for many businesses is to tighten their belts. And often, marketing budgets are among the first to face the chopping block. But when it comes to Google Ads, hitting the pause button might be the most costly mistake you...
How to create a great small business website: 10 essential steps
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Why Video is an Essential Element of Your Business Website
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Responsive Search Ads Will Change Your PPC Game
If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...