Google Ad Words on a Budget Can it be done? We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you're unclear of what the ROAS will actually be. Why Can Google Ad...
You have probably heard of Google Business Profiles or at least seen them in action. You know, that helpful box of information that appears on the right side of your screen when you search for a local business. Whether you are looking for a phone number, address, or...
In uncertain economic times, the first instinct for many businesses is to tighten their belts. And often, marketing budgets are among the first to face the chopping block. But when it comes to Google Ads, hitting the pause button might be the most costly mistake you...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...