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Check out some of our latest blog posts
Funny Things Searched for on Google
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
PPC Fraud: What It Is, And How It’s Costing You Money
PPC Fraud: What It Is, And How It's Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it's a big rise. PPC marketing has...
What are Negative Keywords? (Hint: They’re Essential)
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...