We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
Is search engine optimization worth it?
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Why Video is an Essential Element of Your Business Website
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
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Invest in Brand Awareness in 2021
When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...
Images, Video, and Carousels – Oh My! Let’s Talk about Facebook Ad Formats
In our last ‘Facebook-centric’ blog we discussed all of the different types of campaign ad objectives and ad types available to you. Now let us discuss the different formats of Facebook ads you can utilize and how they can be used best! You can use many of these...
Campaign Objectives: Who, What, Where, When?
Facebook ads are not all created equal! As with most marketing, there is no one size fits all solution. Every business will have its own goals and objectives but Facebook has an ad type t will work for every company. Facebook has classified its ads into three...
To Hashtag or not to Hashtag… That is the Question!
The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
A Reputable Online Directory Can Help Boost Your SEO
We’re really big believers in building reputable backlinks here. And we’re not the only ones. Online marketers across the globe recognize the absolute importance of building strong backlinks into their SEO strategy. Backlinks DO boost your SEO- organically, and for...
Which Social Media Platform is best for your Business?
We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...
Where to Find Customer Reviews and How to Ask for Them
Anything can be reviewed from café sandwiches to clothing or job postings. With an easy tap on a mobile device, reviews can be starred from the infamous one to fab five. If you’re posting, be kind but honest (we know you are). If you’re an entrepreneur with your eye...
How to Use WooCommerce for Business
The current unprecedented trend toward eCommerce leaves some of us shaking our heads as to where to start. It’s no small task moving your entire inventory online, but WooCommerce may be the solution you’re looking for, and we are here to help. WooCommerce is an open...
Twin Rivers Launches With The Power Of Landing Pages
Congratulations are in order for the team of pro arborists at Twin Rivers Tree Service. Their new website featuring three locations - Kamloops, Halfmoon Bay and Abbotsford – has just been published to the online world. It does not take long when you’re on this site to...
New Website Launched For Business Consulting Firm
Just Launched: McCorkill Consulting Group Ltd. based out of Calgary, is now online with a new website to showcase their business persona – professional and approachable. The images, including the portrait of the business owner, reflect a strong sense of corporate...