Do you want a website that successfully markets your business? Read on.

For most of us, writing is hard work. It’s time-consuming and at times, really hard to get the point across in a clear way that avoids brand or product confusion. So, here are a few tips for writing clear, concise copy for your website. Write in clear grammatical sentences. The first line on your site should list your business name and where you are located.

Use Keywords

Use the words your clients type into Google when they are searching for your products or services. If you don’t show up at the top of the list, no doubt you will lose the sale to your competitor. Google’s artificial intelligence (AI) and algorithms are constantly changing as they crawl, read, and analyze your site for listing, but one thing is for sure; writing keyword-friendly content gets results. Don’t try to spam your writing with too many keywords in an attempt to get better results. Your copy will come off as ungenuine and amateur – probably not the persona you hope for – and search engines will penalize your site, pushing you down the listings. Try SEMrush, WordStream or Google Ads for keyword research.

How much is enough?

At this point, you may be wondering how much you need to write for each page on your site. Word count depends on your industry of course, and some sites have vast amounts of information. That’s okay if the info is unique and relevant to their business, and trust us, Google’s AI can tell the difference. Writing too much information though may create a boring site, annoying readers who bounce off for a better read, but your site may have SEO issues if you write too little. Balance is the key. We recommend writing no less than 350 words per page, and keep your writing structured. Here’s how:

The Hook, Persuasion and Call to Action – 3 Steps That Make a Sale

The Hook

This technique grabs your reader’s attention so they stay on your page and continue reading. One or two sentences is all that is needed.


Not Jane Austen’s novel, but close. Now that your reader has consumed your hook, s/he will need persuasion to stay on-site. Here is where you have a little time to raise the word count and expound your story, helping the reader understand why you are capable of solving their problem. This central point in your text is a great place for a bullet list because they;

  • Stand Out from The Rest of The Text
  • Are Easy to Read
  • Accommodate Keywords
  • Make A Fast Point
  • Add Design Elements

Adding a little personal text now about you and your team without drama can be effective in reaching your target audience on a deeper emotional level. This writing style is especially effective for local marketing. You live in the same community and share the same problems, but you know how to solve them. They don’t have time to cook? Your restaurant not only cooks with fresh local ingredients, and delivers within a 5 km radius. They need a website for their new business? No worries there – your team builds websites for local entrepreneurs that roast the competition.

Call to Action

Don’t forget your call to action at the end of your fantastic prose, because after you’ve hooked and persuaded your readers they need you, they will be wondering how to make a purchase. The #1 tip to writing your end-paragraph is make buying easy. Keeping the text short and clear is the best strategy. We hope our blog helps you on your way to completing your content writing so you can get your business online and rocking. If you don’t have time to write and you’d rather hire us to prepare your content for you, we’d love to help. Give us a call to start your project.