Blog Posts, Marketing Strategies
If there is a way to increase the success of a Google Ad Words campaign, we are all over it – like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...
Blog Posts, Marketing Strategies
Google Ad Words Quality Score Ahh, the famous quality score. In previous blog posts, we’ve mentioned we are just obsessed with quality score in our Google Ad Words accounts. Among other factors, of course, we watch and improve quality score around the clock...
Blog Posts, Marketing Strategies
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
