Native advertising is a type of digital marketing that has become increasingly popular in recent years. Unlike traditional forms of advertising, native advertising doesn’t involve interrupting the user’s experience with flashy banners or popup ads. Instead, it involves integration of relevant and interesting content into the user’s experience. For example, a business owner might partner with us to write an article about their business. This article would then be published on our website, along with a small note indicating that it is sponsored content. Native advertising can be an extremely effective way to reach new customers, as it allows you to deliver your message in a way that is non-intrusive and contextually relevant. If you’re looking for a new way to market your business, native advertising is definitely worth considering.
Business spotlights are interview-based articles focused on a specific business and the entrepreneur’s experience. Business spotlights are a form of native advertising, and they provide a unique way for businesses to reach potential customers. Unlike traditional ads, which can be easily ignored, business spotlights are individualized and unique, allowing business owners to reach potential customers in a personalized manner. The content is created by interviewing the business owner then creating an interesting article about the business and owners, or staff who run it. This article is then published on the iNFOTEL website and shared with our readers. By creating Native Advertising that is both informative and interesting, we help businesses to reach their target audience in a way that is more likely to result in conversions.
Sponsored content are articles written on popular topics then paid for by sponsors who place their ads strategically on the page. Subjects are based on community issues or themes that match the advertiser’s business. For example, a landscaping company may want to sponsor an article on how to prune fruit trees. The beauty of sponsored content is flexibility for the publisher and quality content for readers. Sponsored content can be used to generate revenue for publishers while also providing quality information for readers on topics that they are interested in. In addition, sponsored content can be used to raise awareness about important issues and to get people talking about solutions. For these reasons, sponsored content is a win-win for both publishers and readers.
How Native Advertising Helps Your Business
- Articles can be used to generate engagement and sales.
- Readers enjoy interesting articles that are not written as ads.
- Shareworthy articles with high quality photographs promote your products and services.
- Native advertising, both business spotlights and sponsored (general topic) articles highlight your business for better exposure to your customer base.
If you would like to explore native advertising, we invite you to call us for options that match your business plan. We are a team of experienced product reps, graphic artists, writers, website developers, SEO and SEM specialists, all passionate about our work and love sharing what we know with the business community.