Why build a social media following?

Why build a social media following?

Build Loyalty New customers are important, but repeat customers build a foundation for entrepreneurs in the form of solid financial statements and profit gain. Customer retention and loyalty are inexorably linked. When you have social media followers, you have time to...
How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...
How to write a Business Plan – Part 1

How to write a Business Plan – Part 1

You will design and write: An Amazing Title Page Your Executive Summary Business Description The Marketplace Section Sales and Marketing Summary Business Operations Section Financial Information Why write a business plan? Three big reasons. Your plan is proof that...