How to create a great small business website: 10 essential steps

How to create a great small business website: 10 essential steps

As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...

Is search engine optimization worth it?

Is search engine optimization worth it?

Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...

Why Video is an Essential Element of Your Business Website

Why Video is an Essential Element of Your Business Website

Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...

Building Negative Keyword Lists

Building Negative Keyword Lists

Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...

Why Contractors Need A Website

Why Contractors Need A Website

Building Trust If you are a skilled tradesperson working as an entrepreneur, you will benefit from having a website that showcases your talent. Websites reflect professionalism and allow you to attract new customers by legitimizing your business. Finding new leads can...

How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...