Why Your Website Needs a Blog

Why Your Website Needs a Blog

Writing Blogs for Business FAQ – Customer Courtesy and Engagement SEO – Internal linking Marketing – Drive Traffic to Your Site Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and...
Building Negative Keyword Lists

Building Negative Keyword Lists

Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
Why Contractors Need A Website

Why Contractors Need A Website

Building Trust If you are a skilled tradesperson working as an entrepreneur, you will benefit from having a website that showcases your talent. Websites reflect professionalism and allow you to attract new customers by legitimizing your business. Finding new leads can...
How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...