Google Search Engine Optimization or SEO is a critical part of digital marketing.

Since Google is the most used search engine and receives over 99,000 searches per second on any given day, it’s crucial for businesses to achieve the highest possible rankings in order to reach potential customers. As technology continues to evolve, so do SEO best practices. In order to stay ahead of the competition and increase website visibility, here are 4 Easy Ways to Increase Your Google Rankings:

1. Optimize Your Website Structure & URLs

One of the most important steps to increasing your web page rankings is ensuring that your on-site structure and URLs are optimized for search engines. Make sure your page titles and meta description are unique, and that your URLs are keyword-rich; this means including relevant keywords that describe what each page offers so that Google can better index them on its SERPs. If your business is wanting to rank for local search results, you can also add the city or area serviced in the page title to help with local intent searches. As well, your website’s pages should be well organized from the user’s perspective, and be easy to navigate. Having a clear navigation system helps users find their way around easily as well – this can also lead to improved rankings due to increased engagement on the site. Lastly, make sure that all 404 missing page errors are addressed promptly, to reduce frustration from website visitors, and it also sends signals to Google which is bad for your website’s SEO.
website structure

2. Create Quality Content

Google loves new original helpful content. Thus, content creation is essential for improving your website ranking as Google rewards websites for providing comprehensive content about specific topics or services. This includes blog posts, product descriptions, video content, infographics, white papers etc., which all help to boost domain authority and helps create helpful backlinks from other websites and social media shares. All content should include relevant keywords throughout while avoiding keyword stuffing which can lead to penalties from Google if detected by their algorithms. Simple, right? Keep your content fresh, helpful, original and relevant.

site ranking

3. Leverage the Power of Social Media

By leveraging social media platforms such as Twitter, LinkedIn, Instagram, and Facebook, businesses can increase their brand reach significantly while also having an impact on their website rankings since social signals play a factor in determining where it appears in SERPs. Additionally, sharing quality content will act as an indirect form of link building since users may link back or share it elsewhere hence increasing organic traffic overall. This is such a huge topic, much has been written about Social Media, too much to cover here.
woman social media

4. Monitor & Improve Your Site Speed 

Site speed has become an increasingly important factor for SEO success since more users are accessing websites through mobile devices than ever before which require faster loading times than desktops do. Therefore, you should use tools like Pingdom or GTmetrix to assess how quickly your website loads across different devices then take appropriate steps such as compressing images, minifying code, caching static assets etc., in order to reduce load times when necessary. Adding Accelerated Mobile Pages (AMP) to your website may also help it rank better. Amp is designed to provide faster loading times, smoother user experience and improved engagement with content. This is especially important on mobile devices. In the future, this will become increasingly important as mobile usage continues to rise while desktop usage declines. According to Statista, already in 2021 more than 50% of all internet users used a mobile device to access webpages. As such, ensuring that your website is optimized for mobile use is critical for successful SEO.

page speed optimization


These 4 Proven Ways to Increase Your Google Rankings should be followed throughout all stages of SEO whether you’re just starting out with optimizing or have been doing it for years; however, they must be adapted around new trends such as voice search, artificial intelligence, conversational bots etc., which are expected to influence how websites appear within SERPs even further. With consistent effort and dedication to these strategies, you should see higher rankings on Google’s SERP over the next couple of months. Think of SEO as a marathon, rather than a sprint is the best way to look at your Google Rankings.


What is the best way to increase my website’s Google Rankings?
The best way to increase your website’s Google ranking is through SEO, which involves optimizing your content for keywords related to what you offer, creating quality content, leveraging social media platforms and monitoring & improving site speed.
How do I optimize my website for SEO?
Optimizing your website for SEO involves researching relevant keywords, writing quality content about those topics and ensuring that the content is optimized for those keywords. You should also leverage social media platforms and monitor & improve site speed in order to gain more organic traffic from search engines.
How long does it take to see results from SEO?
It typically takes around 3-6 months to start seeing results from SEO efforts. The amount of time it will take to see results depends on the size and complexity of your website and how much work you are willing to put in. To get the best possible results, it is important to be consistent with your SEO efforts over time.

Achieving high Google Rankings isn’t easy but with the right knowledge and effort, it is something that can be achieved. Follow these 4 Proven Ways to Increase Your Google Rankings and you should start seeing progress in no time! Good luck!