Personable and approachable spells Mitton and Son’s new website designed and launched by Infotel Multimedia. Their mascot is adorable, and is paired with a friendly slogan “You Call, We Haul – With A Smile.” Websites that reflect the personality of entrepreneurs are...
How to create a great small business website: 10 essential steps
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Is search engine optimization worth it?
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Why Video is an Essential Element of Your Business Website
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
How to Identify Your Target Market
What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...
Great Photos mean Great Business
Why High Quality Images Are Important for Business First impressions really do count when it comes to website building. Quality images create the best user experience possible as you introduce your business to the online world. Your customers will connect the quality...
How to write a Business Plan – Part 1
You will design and write: An Amazing Title Page Your Executive Summary Business Description The Marketplace Section Sales and Marketing Summary Business Operations Section Financial Information Why write a business plan? Three big reasons. Your plan is proof that...