How to create a great small business website: 10 essential steps

How to create a great small business website: 10 essential steps

As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...

Is search engine optimization worth it?

Is search engine optimization worth it?

Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...

Why Video is an Essential Element of Your Business Website

Why Video is an Essential Element of Your Business Website

Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...

Why build a social media following?

Why build a social media following?

Build Loyalty New customers are important, but repeat customers build a foundation for entrepreneurs in the form of solid financial statements and profit gain. Customer retention and loyalty are inexorably linked. When you have social media followers, you have time to...

How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...

Great Photos mean Great Business

Great Photos mean Great Business

Why High Quality Images Are Important for Business First impressions really do count when it comes to website building. Quality images create the best user experience possible as you introduce your business to the online world. Your customers will connect the quality...

How to write a Business Plan – Part 1

How to write a Business Plan – Part 1

You will design and write: An Amazing Title Page Your Executive Summary Business Description The Marketplace Section Sales and Marketing Summary Business Operations Section Financial Information Why write a business plan? Three big reasons. Your plan is proof that...

The SEO Benefits of WordPress

The SEO Benefits of WordPress

WordPress - Your SEO friendly CMS Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO...

What does it cost to build a website?

What does it cost to build a website?

So, you want a new website? That’s great! Considering the potential for business exposure, you have made a good decision. Profit expansion is your new possibility, but, what are the costs? The do-it-yourself way The best way to price out your do-it-yourself website,...