Our site design process – in 10 easy steps
Our content collector will be working with you step by step from concept to completion on your website ensuring we exceed your expectations. There’s a process we follow to make sure everything is in order as we build a client’s new site, and here it is; We receive...
Keyword Stuffing is Not the Way to Higher Search Engine Placement
If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...
How Many Keywords Should Each Ad Group Have? (You’ll be Surprised.)
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
AdWords Match Types: Why Keyword Match Types in Google Ad Words Matter
Building Negative Keyword Lists
Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
The SEO Benefits of WordPress
WordPress - Your SEO friendly CMS Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO...
Keywords in Content
With keywords, you can find out what people are searching for, then use those keywords in your online content to lead customers to your store. By writing content around these popular keywords, you will rank higher in search engine listings. The importance of using...