As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
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If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...
Phishing is a term for putting out bait and is a way for criminals to trick employees within a company or individuals into providing sensitive data. They are after your personally identifiable information like banking logins, credit card details and passwords....
Google Ad Words Quality Score Ahh, the famous quality score. In previous blog posts, we've mentioned we are just obsessed with quality score in our Google Ad Words accounts. Among other factors, of course, we watch and improve quality score around the clock because...
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Blogging For Fun Are you thinking of starting a blog for fun or profit? The art of blogging is alive and well and continues to trend for farm-to-table restaurants and home cooks sharing their fav recipes. If you like sharing recipes, open an account with Pinterest – a...
Last week, we talked about building landing pages for your Google Ad Words campaigns. But what if you're not quite ready to build a bunch of landing pages for your online ads? We get it. While specific landing pages for your ad groups should be something to work...
Are you planning to launch a new site or redesign your old one? Online business is exhilarating, even given the frustrations of today’s technology. Updates, new trends, and shifting lifestyles pose challenges to business owners trying to keep pace on the world wide...
Squirrel! The above video is a free Pixabay download from user Klimkin. Are you searching for free content for your website or blog? If you...