As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
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As we have said many times before Facebook is one of the best and most cost-effective marketing platforms out there but there are aspects of it that can be quite tricky. One of the most challenging aspects of advertising on Facebook is getting the audience right. When...
Our content collector will be working with you step by step from concept to completion on your website ensuring we exceed your expectations. There’s a process we follow to make sure everything is in order as we build a client’s new site, and here it is; We receive...
New year, new you? The new year brings a fresh start and a new perspective for many; translate this feeling into a successful and effecting social media marketing strategy! We have put together our top five tips that you should use to step up your online game and...
Bidding Strategies for Google Ad Words The beauty of a manual bidding strategy within Google Ad Words is the control you are given over where your budget goes- down to the keyword. That's why Infotel Multimedia strongly prefers to use a manual bidding strategy, over...
Be authorized to run ads about social and political issues on Facebook. In the last few years, particularly since the last election in the United States (2016), Facebook has vastly changed the requirements for advertisers who would like to put money behind boosted...
Let’s talk about Facebook! What started out as a social networking site for students of America’s Ivy League universities in 2004 has now become one of the world’s most valuable companies and the perfect way for you to reach your customers at little to no cost!...
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
PPC Fraud: What It Is, And How It's Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it's a big rise. PPC marketing has...
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...