We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
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Why Your Website Needs a Blog
Writing Blogs for Business FAQ – Customer Courtesy and Engagement SEO – Internal linking Marketing – Drive Traffic to Your Site Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and...
Targeting on Facebook… How does it work and is it accurate?
One of the best things about marketing on Facebook, both through Facebook ads and boosted posts is the ability to target the people that you want to connect with most. Facebook has integrated detailed targeting features to ensure that the money you spend is only spent...
Backlinks DO Help Your SEO (No, They’re Not Dead)
Improve your SEO with Backlinks As if there wasn’t enough to add to SEO best practices, we want to touch on backlinks. Okay, no- we really want to dive into backlinks, because they are just that important. As a leading multimedia agency, we work around the clock to...
How To Write Successful Website Content
Do you want a website that successfully markets your business? Read on. For most of us, writing is hard work. It’s time-consuming and at times, really hard to get the point across in a clear way that avoids brand or product confusion. So, here are a few tips for...
What is a Facebook pixel and why do you need one!
As we have said many times before Facebook is one of the best and most cost-effective marketing platforms out there but there are aspects of it that can be quite tricky. One of the most challenging aspects of advertising on Facebook is getting the audience right. When...
5 (Not So Obvious) Mistakes You’re Making with AdWords
Mistakes in Google AdWords Aren't Always Obvious We all make mistakes with Google Ad Words. Seriously, all of us. It's a tricky platform to navigate around, let alone optimize. Generating steady revenue from Google AdWords is entirely possible (ask our clients!) - but...
Keyword Stuffing is Not the Way to Higher Search Engine Placement
If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...
Elevate your Social Media for 2020!
New year, new you? The new year brings a fresh start and a new perspective for many; translate this feeling into a successful and effecting social media marketing strategy! We have put together our top five tips that you should use to step up your online game and...
How Much Should I Bid on Keywords? (Yeah- There’s Math Involved.)
Bidding Strategies for Google Ad Words The beauty of a manual bidding strategy within Google Ad Words is the control you are given over where your budget goes- down to the keyword. That's why Infotel Multimedia strongly prefers to use a manual bidding strategy, over...
Do you need to post holiday greetings on your Business Social Media?
A seasonal greeting can elevate your social media but don’t overthink it! During this very busy holiday season, it can be stressful for brands and businesses to keep up with their social media (Facebook, Twitter, Instagram, etc.) regardless of the industry that they...